FUND FULCRUM
February 2015
The year 2015
has begun on a good note for the mutual fund industry. Thanks
to healthy inflows in equity and liquid funds, the mutual fund industry’s
assets grew by 12% or Rs. 1.30 lakh crore from Rs.10.51 lakh crore in December
2014 to touch an all-time high of Rs.11.81 lakh crore in January 2015. The
country's 45 fund houses together had an average AUM of Rs 11,81,356 crore at
the end of January 31, 2015 up from Rs 10,51,343 crore at the end of December
2014, according to the data by Association of mutual funds in India (AMFI). The
AUM data for individual fund houses is not being disclosed. Besides, retail
participation in equity schemes has increased significantly during the recent
months. The fund houses together witnessed an inflow of more than Rs 1 lakh
crore. During January 2015, BSE's benchmark Sensex grew by over 1,683 points or
nearly 6%. The share of equity oriented schemes in mutual fund assets has been
growing since March 2014, increasing from 22% to 30% in December 2014. The
proportionate share of debt-oriented schemes has fallen from 52% to 45% during
the same period.
Equity mutual funds witnessed an addition of over 16
lakh investor accounts or folios in the first 10 months of the current fiscal
(2014-15) in view of a sharp rally in the stock market. According to Securities
and Exchange Board of India data on investor accounts with 45 fund houses, the
number of equity folios rose to 30,799,002 in January 2015, from 29,180,922 for
the whole of last fiscal ending March 31, 2014 - a gain of 16,18,080 folios. The
addition in equity folios is in line with BSE's benchmark Sensex surging by 30%
in the ten months of the current financial year. Moreover, mutual funds
industry reported net inflows of nearly Rs 56,000 crore in equity funds in the
April-January period, which helped the industry grow its folio count. Overall,
the industry retail folios surged to 4.07 crore at January-end 2015 from 3.95
crore at the end of March 2014.
In January 2015, the industry received net
inflows of Rs. 85,848 crore in liquid funds. Apart from inflows in liquid
funds, equity funds too saw net inflows of Rs. 6,324 crore in January 2015. Investors
poured in over Rs.13,000 crore in equity funds (new launches and existing
schemes) while redemptions stood at Rs. 6,600 crore. As
a result, the total AAUM of equity funds (including ELSS) reached an all-time
high of Rs.3.40 lakh crore in January 2015. Since the beginning of FY 2014-15,
equity funds have seen positive inflows each consecutive month. From April 2014
to January 2015, the industry has attracted inflows of over Rs. 57,000 crore in
equity funds. Investors flocked to income and gilt funds on expectations of a
further rate cut by RBI. In January 2015, RBI slashed repo rate by 25 basis
points which resulted in healthy inflows in both income and gilt funds. Income
funds, which saw a marginal outflow of Rs.1,632 crore in December 2014,
received net inflows of Rs.12,000 crore in January 2015. Gilt funds received
net inflows of over Rs.1,800 crore in January 2015. Investors continued to shun
gold ETFs due its lackluster performance. The category saw net outflows of
Rs.131 crore in January 2015. Meanwhile, other ETFs, which track the equity
indices, received inflows of Rs. 128 crore in January 2015. Overseas fund of
funds saw net outflows of Rs.102 crore in January 2015. Last month, overseas FOFs
saw net outflows of Rs.162 crore. There are 31 international funds in the
industry which manage Rs. 2,500 crore.
The
contribution of the country's smaller towns -- known as beyond-15 cities (B15)
-- to mutual funds asset base has surged by 31% over the last nine months of
the current fiscal (2014-15) to Rs 1.85 lakh crore. Mutual Funds assets
under management (AUM) from B15 locations grew from Rs 1.41 lakh crore during
March 2014 to Rs 1.85 lakh crore at the end of December 2014, according to data
from the Association of Mutual Funds of India (AMFI). About 16.3% of the
assets of the mutual fund industry came from B15 locations in December 2014 as
compared to 15.6% in March 2014. However, the share of T15 locations or
top 15 cities in the assets of the mutual fund industry, dropped from 84.4% to
83.7% during the period under review. Together, all 45 mutual fund houses
manage assets worth over Rs 11 lakh crore. The increase in contribution
from B15 cities can be attributed to investor awareness and education
programmes by mutual fund houses as well as incentive schemes launched by
capital markets regulator SEBI. B15 cities are those which are beyond
these top 15 cities -- New Delhi (including NCR) Mumbai (including Thane &
Navi Mumbai), Kolkata, Chennai, Bangalore, Ahmedabad, Baroda, Chandigarh,
Hyderabad, Jaipur, Kanpur, Lucknow, Panjim, Pune, and
Surat. Interestingly, the rate of growth in assets for B15 locations was
higher than industry average of 26%. B15 locations have a better balance
of equity and non-equity assets. T15 locations are skewed in favour of
non-equity assets due to the concentration of institutional investors,
according to AMFI. There was a shift away from non-equity schemes to
equity schemes since March 2014. This was more marked in T15 locations.
Piquant Parade
L&T
Mutual Fund, a subsidiary of L&T Finance Holdings, became one of India's
primary brands to launch a Facebook application for its investors. The
Facebook app will allow investors to view their L&T Mutual Fund portfolios
with latest valuation. The app, which is named GoInvest, is designed to ease
the exchange of information between investors and the brand, while managing to
sustain their interest and educate them on the mutual funds industry. GoInvest
also features a convenient option to request an account statement by email.
This move will allow investors to execute actions from the familiar comfort of
their Facebook accounts and this is what makes it unique and customer oriented.
Axis Mutual Fund, the asset management arm of Axis Bank,
has launched 'EasySell', the online platform that empowers distributors to
carry out the entire transaction process digitally, without the hassle of
filling any document, thereby saving time for investors. EasySell offers a hassle-free and convenient way of
transacting, as it does away with the need for paper work and saves a lot of
time. Distributors empanelled with Axis Mutual Fund can use the EasySell
service, by completing a simple registration process on EasySell portal. The service
also provides security to investors. In case of any transaction initiated by
the distributor, an alert message will be sent to the investor’s mobile number
requesting approval on transaction through Axis Mutual Fund EasyApp.
Competition Commission has approved, Japanese financial services giant, Nippon's proposed deal to hike its stake in India's top fund house Reliance Mutual Fund to 49% in multiple tranches. The Japan-based firm already holds 26% stake in RCAM, which it had acquired for Rs 1,450 crore in 2012 while valuing the company at Rs 5,600 crore at that time. Under the proposed deal, Nippon Life Insurance Company would first acquire 9% additional stake of Reliance Capital Asset Management Limited for about Rs 657 crore. Further, Nippon would have the option to hike its stake to 49% in multiple tranches at prices to be determined on the basis of future prevailing assets and profitability of the company that are expected to be higher than the current levels.
Yes Bank will enter into the mutual fund
business next fiscal through organic or inorganic route. The asset
management company of Yes Bank will complement the bank's retail strategy.
Regulatory Rigmarole
From March 1, 2015 investors will
have unified single statement for all dematerialised accounts across the
capital market products, according to the National Securities Depository Ltd
(NSDL). This means that an investor would get a unique ID number through
which a comprehensive picture of all his/her market investments will be
available in one statement. The information of demat accounts for equity, debt,
bond and mutual fund investments of one individual investor or entity will
formally be clubbed in a single statement. A digital connection has already
been established for such an exercise. This is a first step towards achieving
single demat account for all financial assets. Initially, the demat accounts
synchronisation and unification of all SEBI-regulated capital market products
have been taken up. All other dematerialised products would gradually come
under one umbrella account in future.
Mutual funds may soon be unable
to dole out steep commissions to distributors and find it tough to send them to
exotic locales for selling their products. Securities and Exchange
Board of India is planning to cap the upfront commission that
mutual funds pay distributors and get the industry to move to a predominantly
trail-fee model, in which fees are paid in a staggered manner till the time
their clients remain invested in a scheme.The
capital market regulator is
considering limiting the total value of upfront fees, jaunts, and various sales
contests at 50 basis points in addition to the trail fee. This means the money
that fund houses pay distributors or spend on them at the time of selling the
scheme should not exceed this amount. Currently, there are no restrictions on
how much a mutual fund can spend on distributors as long as it is financed from
its pocket. Sebi's decision to impose such restrictions on selling of mutual
funds comes in the wake of the high commissions the industry paid distributors
last year to sell new fund offers (NFOs).
In the fund
management industry, dominated by the stalwarts, there are quite a few small
ones who have been around for a long time or have entered in the last few years
in the space. Some weaker ones either surrendered (sold out) or are stagnating.
However, there are a few Davids who are walking their own path to create a
space for themselves in this financial jungle dominated by the Goliaths. The
David has to be different to stand out because he cannot otherwise survive
against the Goliath with the same offering and strategies as the bigger
players. These Davids are setting new benchmarks in the otherwise Goliath
dominated fund management industry. They are successfully penetrating the
investors mind and are able to get a slice of their wallet. Setting new
benchmarks with 'Client First' initiatives are always welcome. Historically the
Davids have created a niche in the industry and the Goliaths are ready to buy
out these businesses when the Davids want to exit due to different reasons. This
creates a safety net for long term investors. Besides, the regulator (SEBI) is
proactive and investor centric, thus, taking away the fear of an investor of
being left high and dry. To sum it up, be an informed investor and invest to meet your
goals. The industry is becoming more and more client centric, with some niche
players playing a bigger role.