FUND FULCRUM
January 2016
The country's 44 fund houses
together had an average assets under management (AUM) of Rs 11.06 lakh crore at
the end of December 2014, compared to Rs 13.39 lakh crore registered in
December-end 2015, as per latest data available with Association of Mutual
Funds in India (AMFI). Strong participation from retail investors and robust
inflow in equity schemes helped the mutual fund industry's asset base soar by
21.1% to Rs 13.4 lakh crore in 2015. The top five fund houses -- HDFC MF, ICICI
Prudential MF, Reliance MF, Birla Sunlife MF and UTI MF -- retained their top
five positions from last year. HDFC MF continued to hold its numero uno
position with an average AUM of Rs 1.78 lakh crore, a surge in asset base by
18.5%, followed by ICICI Prudential MF, which saw its asset base growing by 26%
to Rs 1.72 lakh crore. Reliance MF's AUM climbed 24.5% to Rs 1.57 lakh crore,
Birla Sunlife MF's assets base went up 26.5% to Rs 1.26 lakh crore and the
assets under management of UTI MF increased 21.4% to Rs 1.06 lakh crore. Among
others, Kotak Mahindra MF's assets base shot up by 41.5% to Rs 54,902 crore,
while that of SBI MF zoomed 38.7% to over Rs 1 lakh crore. The yearly rise in
AUM is largely on account of huge inflow in equity and equity-oriented schemes.
In addition, retail participation increased significantly during the year.
Equity assets crossed the Rs 4 lakh crore mark for the first time in the
history of Indian mutual fund industry, signalling the return of domestic
investors taking the mutual funds route. The average AUM of long maturity debt
funds, including debt and gilt funds, rose 56% in 2015 as a series of repo rate
cuts by RBI boosted sentiment. The central bank brought down the key rate by
1.25% over the year to 6.75%, citing lower inflationary pressure and the need
to boost the economy.
Investors have pumped in a
whopping Rs 1.62 lakh crore into various mutual fund schemes in the first 9
months of the current fiscal, mainly in equity and money market categories. In
contrast, inflows worth Rs 87,942 crore were witnessed in the April-December
period of last fiscal. As per the latest data available with the Securities and
Exchange Board of India, investors put in a net Rs 1,61,696 crore in mutual
fund schemes during April-November period of 2015-16. Investors have put in
most of the money in equity and 'liquid' or money market category. Equity and
equity linked schemes witnessed an inflow of Rs 69,958, while 'liquid' or money
saw an investment of Rs 53,220 crore. Further, balanced funds and income funds
registered an inflow of Rs 17,844 crore and Rs 14,697 crore respectively.
However, Gold ETFs saw an outflow of Rs 575 crore. The robust inflow has helped
mutual funds asset base to reach Rs 13.41 lakh crore at the end of December
2015 from Rs 11.88 lakh crore in March 2015.
Piquant parade
To attract retail investors, mutual fund houses are contemplating "robo" advisory route, wherein automated algorithm-based advice will be provided without human intervention. The move will help in reducing the cost for investing in a mutual fund scheme and eventually attract retail investors. Online wealth management services provide robo advisory in India but such services are still in a nascent stage. However, it has become popular globally. Robo advisors use algorithms to develop an asset allocation plan and help in investment. They also help clients to monitor their savings and deviation in their asset allocations against the target. Several fund houses are considering the idea of robo advisory service to attract retail investors. They help customers make more informed decision on what to buy and how much of an asset type to buy. The platform offers a very simple, user-friendly interface and is quite convenient even for non tech-savy investors.
AMFI has requested the Ministry of Finance
to introduce Mutual Fund Linked Retirement Plans (MFLRP) under 80 CCD.
Section 80 CCD of the Income Tax Act provides tax benefits over and above the
80 C limit, which is currently Rs.1.5 lakh annually. Investors get tax
deduction of up to 10% of salary subject to up to Rs.1 lakh on contribution
towards pension funds. This is applicable in National Pension Scheme (NPS)
currently. Last year, SEBI had proposed that a long term product like MFLRP
with tax incentive can play a significant role in mobilizing household savings
into capital markets. Also, in 2013, the draft Budget document had a mention on
uniform tax treatment for pension fund and MFLRP. If implemented, fund houses
can launch these products by getting approval from SEBI directly. Currently,
fund houses need to take approval of Central Board of Direct Tax (CBDT) on a
case-to-case basis to provide tax benefits to investors. Many fund houses like
Axis, DSP BlackRock, HDFC, Pramerica and SBI have already filed draft offer
documents with SEBI to launch Mutual Fund Retirement Linked Pension Plans and
are awaiting approval from CBDT. Reliance Mutual Fund has launched its tax
saving cum pension scheme called Reliance Retirement Fund after receiving
pension fund status from CBDT. The other two funds which had received pension
fund status long back are UTI-Retirement Benefit Pension Fund and Franklin
India Pension Plan. Both (ELSS and MFLRP) these demands have been pending with
the Finance Ministry since a long time now. The mutual fund industry is hoping
that their demands will be met in the forthcoming Budget.
After allowing distributors to initiate
online transactions through TransactEzz facility last month, MF Utility has
extended this facility to investors too. This facility will enable investors to
invest in direct plans as well as regular plans from January 1, 2016. Investors
were allowed to transact in direct plans through physical mode since the time
MF Utility was launched. Now, the only difference is that online transaction
facility has been extended to investors. To avail this facility, investors are
required to request MF Utility to provide user ID and transaction password. So
far, AMCs have been offering online transaction facility in direct plans on
their websites. However, investors have to go to each AMC’s website to transact
in direct plans. With the launch of MF Utility, all schemes of 25 fund houses
will be available at the click of a button. Allowing direct investors in MF
Utility has created anxiety among some mutual fund distributors. They fear that
their existing clients may start investing in direct plans if this facility is
provided in MF Utility. However, merely facilitation of transaction on MF
Utility will not lead to a shift to direct plans.
Regulatory
Rigmarole
Last month,
AMFI had sent a letter to fund houses communicating SEBI’s approval on
providing feeds of direct plans to both distributors and RIAs. It has now
clarified that AMCs can provide feeds of
direct plans only to SEBI Registered Investment Advisers (RIAs) and not mutual
fund distributors. In the letter, AMFI has said, “On a review, the AMFI
Board felt that the data feed should be provided only to SEBI RIAs who help the
investors under direct plan to track their portfolios and not to MF
distributors.” Fund houses will have to take prior approval of investors before
sharing it with the RIAs. Investors will be required to give their consent in a
standard format which is being worked out by AMFI. Also, SEBI has asked fund
houses to issue a periodic declaration authorized by the trustees of AMCs that
no consideration or brokerage is being paid to RIAs for such a service. Currently,
there are just over 357 RIAs in India of which 188 are individuals.
SEBI has allowed fund houses to deploy up to 20% of the net assets of
Gold ETFs in the government’s Gold Monetization Scheme (GMS). In a
circular, SEBI has said, “As per RBI notification,
the Gold Monetization Scheme, 2015 (GMS) will
replace the Gold Deposit Scheme, 1999 (GDS).
However, the deposits outstanding under the GDS will be allowed to run till
maturity unless these are withdrawn by the depositors prematurely. Considering
the above, in partial modification, it has been decided that GMS will also be
designated as a gold related instrument, in line with GDS of Banks. However,
the cumulative investment by Gold ETF
in GDS and GMS will not exceed
20% of total AUM of such schemes. All other conditions applicable to
investments in GDS of banks will also be applicable to investments by Gold ETFs
in GMS.” A few months back, RBI had issued operational guidelines for GMS in
which it had allowed mutual funds to invest in GMS offered by banks. GMS
enables households and jewelers to keep their gold with banks and earn interest
on it. The deposits under this scheme can be made for a short-term period of
1-3 years (with a roll out in multiples of one year); a medium-term period of
5-7 years and a long-term period of 12-15 years. Similar to a fixed deposit,
breaking of lock-in period will be allowed in either of the options and there
would be a penalty on premature redemption (including part withdrawal). The
minimum deposit should be equivalent to 30 grams of gold of 995 fineness. There
is no maximum limit for deposit under this scheme. The gold will be accepted at
the Collection and Purity Testing Centres (CPTC) certified by Bureau of Indian
Standards (BIS) and notified by the Central Government. The deposit
certificates will be issued by banks in equivalence of 995 fineness of gold.
The mutual fund industry has ended the
logjam on AMFI’s new commission guidelines. After SEBI Chief U. K. Sinha’s
strict warning, all AMCs have started following a uniform commission structure
from January 1, 2016. SEBI chief U. K. Sinha had recently warned that the
regulator would intervene if AMFI did not come to a consensus on this issue. AMFI,
in its board meeting held in December 2015, had directed all AMCs to abide by its
new commission guidelines in spirit from January 1, 2016. SEBI had to intervene
in this matter as a few AMCs were not adhering to AMFI’s best practices
circular on new commission payouts.
SEBI has asked fund houses to
give 50% of the two basis points corpus meant for investor awareness programs
(IAP) to AMFI. If SEBI’s proposal is accepted by AMCs, AMFI will utilize
this corpus to conduct IAPs across the country on its own. SEBI has mandated
AMCs to invest two basis points of their assets under management on investor
awareness activities. Typically, AMCs take help from independent agencies,
distributors and media houses to conduct IAPs. In fact, some AMCs have tied up
with regional newspapers to reach out to the hinterland. Last year, at the CII
MF Summit, SEBI Chief U.K Sinha had urged AMCs to improve the quality of
investor awareness campaigns and utilize the two basis points of AUM set aside
for investor education more effectively. Based on the current AUM, AMCs
have Rs.260 crore at their disposal to spend on IAPs. AMFI data shows that
since beginning i.e. from May 2010 to December 2015, 40 AMCs have conducted
60,270 programs in 485 cities covering over 19.50 lakh participants.
In an irony of sorts, foreign players have
begun cashing out in a big way from the Indian mutual fund industry when its
total asset base is fast nearing Rs 15-lakh crore mark and fund houses are
upbeat about future growth prospects with retail investors joining the party.
At the end of year 2015, data showed that total Asset Under Management (AUM) of
the mutual fund industry crossed Rs 13.5 lakh crore mark for the first time,
while more than 50 lakh new investor accounts were added that year. The
performance stands out even better when seen in the context of the equities
market not performing so well. The industry is hopeful of trebling its AUM to
around Rs 40 lakh crore over the next three years.